A senior business strategy consultant working with serior exectuives at critical crossroads in the development of their brands, categories and portfolios. She founded the firm in 2000 and included among her clients are Discovery Channel Stores, Hershey's, Wyeth, Kraft, Hickory Farms, Ascendia Brands, Church & Dwight, COBY, Natura Brasil, among many others.
She authored Shopportunity! How to Be A Retail Revolutionary, which was selected both as a Harvard Business Review 'book to read' and an Oprah Selects for the Christmas issue of O.
Her new book, Passion Brands, deconstructs the ways in which a small band of brands vault beyond business-as-usual (the trial-awareness-adoption-imitation-price promotion process) to become consumer obsessions. In it, she lays out a seven-stage syntax through which companies can forge profitable brand passion for near- and long-term goals.
Prior to launching her own consultancy, Kate Newlin was president of Faith Popcorn's BrainReserve, a trend-based marketing consulting firm.
During her career, she's worked with a broad cross section of the Fortune 500 and entrepreneurial firms, including McDonald's, Pennzoil/Quaker State, Kraft, Hasbro, Cigna, GE Capital, Guthy-Renker Corporation, Specialized Mountain Bikes, Waldenbooks, LensCrafters, Janssen Pharmaceutica,