"A dazzling dose of tough love for America's addiction to the cheap."
Paco Underhill, CEO Envirosell, author of Why We Buy
"A mind-frying deconstruction of modern retailing's race to the bottom -- via the slippery slope of savings at any cost."
Mark DiMassimo, chair, DiGo Brand Advertising
"The signposts to retail's future are clearly delineated in Shopportunity! If you want to get there before anyone else does, this is a fast and fabulous read."
Faith Popcorn, chair and founder, Faith Popcorn's BrainReserve
"In Shopportunity! marketing expert Kate Newlin looks behind the aisles of our best known retailers to reveal that the dopamine rush of getting a good deal is confusing shoppers' wants with their needs. Packed with perceptive reporting, Shopportunity! provides an insider's view of how marketers create a brand tand the overwhelming power of retailers to interfere with the transformational joys that great brands bring to our daily lives."
O magazine, December 2006